Often one of the hardest aspects of strategy development is imagining what ourusers/beneficiaries may be facing in (five) years time.  

This PESTLE analysis is high level (adapted from several credible sources)but these trends have the potential to filter through and impact your users andthe opportunities & threats to your organisation 

It is likely that you will find greatest insights when considering the ‘societal’section 

Before you start, please review recent stories / case studies (to help ‘step into’ theworld of your users) 

Work through each section of the PESTLE analysis presented below and for each trendconsider 

What might this trend mean for our users over the next (5) years? 

What might be the opportunities for / threats to usas an organisation? 

These findings can then be added to your SWOT analysis 

 

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